Digital Marketing Specialist
Job Description
Total Retail Group is seeking a retail e-Commerce Channel Specialist to help with strategic projects within our account management and business development teams. The role will be to assist in the development of strategies and supporting processes to drive growth in our clients’ .com businesses with leading retailers in the DIY channel. Our client base is large retailers and their suppliers.
In this role the Specialist will:
- Define the key components to successfully grow .com businesses, through independent research and leveraging existing first-hand knowledge of the Total Retail team.
- Develop and document processes for assessing clients’ current e-commerce presence and opportunities for improvement.
- Develop, launch and manage sponsored advertising campaigns using retailer’s .com sponsored ad platforms.
- Create processes and standards for regular e-commerce promotional activity on retailer’s .com sites.
- Create tools to help automate e-commerce web page audits.
- Conduct ad-hoc analysis for clients looking to grow their business
- Conduct market and category sizing analyses to help clients better understand their opportunities, with a focus on e-commerce channels.
Qualifications
The candidate should be very strong analytically, including fluency with MS Excel and advanced functions like VLOOKUP and pivot tables. Part of the interview process will include manipulating a large dataset so please do not apply if that is not part of your background. Some SQL and database experience is preferred. Experience with Promote IQ, AMZN ADs and/or Criteo advertising platforms is also a plus. We are seeking candidates with a Bachelor of Science degree in Business or Marketing.
Terms
Full Time
About Total Retail
Headquarters – ATL Battery
2430 Herodian Way SE, Smyrna, GA 30080
Website:
Primary Contact:
Anita Clonts – Senior Client Account Director
aclonts@totalretail.com
770-823-1748
Total Retail Group is a focused agency that works with manufacturers who sell into retail. We help them maximize their opportunities at retail through: - Strategy development - Consumer research - Sales support - Account Management - Analytics - Field Execution
...American headquarters in Mahwah, NJ, with 40+ international subsidiaries About the Role Mindray North America is seeking a Marketing Communications Manager to lead how the organization communicates its brand, products, and value across the healthcare market. This...
...The Fine Lab The Fine lab is a Neuro-oncology research group that makes use of complex 3D human brain tumor models (GLICOs: ; ) to perform... ...flexibility to work a few hours twice per month over the weekend given the nature of cerebral organoid generation procedures. All...
...strategy, and bring bold ad concepts to life from concept script film edit final cut, this is the role for you. What You'll... ...content output and platform growth Oversee the creative production of assets used across paid social, organic social, and digital...
...Potomac Point Group is a boutique management consulting firm. Since 2011, we have worked along-side our clients to help them innovate, tackle... ...of high-quality client delivery, then PPG may be the right fit for you. What Youll Do Build solid relationships and work...
...Summary Role : ETL Data Platform Developer Location : Redmond, WA (Onsite ) Key Responsibilities Design and implement ETL pipelines using Microsoft Fabric (Dataflows, Pipelines, Lakehouse ,warehouse, sql) and Azure Data Factory. Build and maintain a metadata...