Job Description

The Vice President (VP) of Marketing is a strategic, visionary leader responsible for developing, implementing, and optimizing the organization’s marketing strategy to drive brand visibility, market growth, and revenue performance. This role oversees all marketing functions—including brand, communications, digital, content, product marketing, and demand generation—ensuring alignment with company goals and fostering a culture of creativity, accountability, and high performance.

The VP of Marketing partners closely with executive leadership, sales, product, and operations to support organizational priorities while upholding a healthy culture of trust, collaboration, and support.

Key Responsibilities:

• Strategic Leadership & Planning
• Develop and execute a comprehensive marketing strategy aligned with the company’s mission, vision, and growth objectives.
• Lead annual marketing planning, budgeting, and goal-setting processes.
• Identify emerging market trends and opportunities, adjusting strategy accordingly.
• Serve as a senior advisor to the executive team on brand positioning and competitive landscape.

Brand Management & Communications

• Strengthen and evolve the company’s brand identity, messaging, and market presence.
• Oversee all internal and external communication strategies, ensuring consistency and alignment with organizational values.
• Represent the company at industry events, conferences, and media opportunities as needed.

Demand Generation & Revenue Growth

• Lead the development of effective lead-generation and customer-acquisition strategies.
• Optimize marketing funnel performance, tracking ROI and implementing data-driven improvements.
• Collaborate closely with Sales leadership to ensure alignment, coordination, and shared accountability for revenue targets.

Digital & Content Marketing

• Oversee digital marketing strategies, including SEO/SEM, website optimization, social media, and email marketing.
• Drive a robust content strategy that supports brand awareness, thought leadership, and customer engagement.

Product Marketing

• Lead go-to-market strategies for all new product launches and service offerings.
• Develop strong market insights, customer segmentation, competitive analysis, and value propositions.

Team Leadership & Development

• Build, mentor, and manage a high-performing marketing team.
• Establish clear expectations, performance metrics, and development opportunities.
• Model a healthy culture of trust, transparency, and support—setting the example for collaborative, people-centered leadership.

Role Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior management role.
• Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
• Experience leading cross-functional teams and collaborating effectively across an organization.
• Strategic thinker with strong business acumen and exceptional analytical skills.
• Expertise in digital marketing, branding, content strategy, and demand generation.
• Excellent communication, presentation, and relationship-building abilities.
• Strong leadership and people-management skills, with a commitment to fostering healthy, inclusive team dynamics.
• Ability to thrive in a fast-paced, evolving environment.
• Demonstrates integrity, accountability, and a strong commitment to organizational values.
• Serves as a champion for a positive culture rooted in trust, support, psychological safety, and collaboration.
• Leads with curiosity, creativity, and a growth mindset.
• Makes decisions based on data, customer insights, and long-term strategic goals.

Community:

• Spartanburg offers a warm, welcoming community with a friendly small-town feel.
• The cost of living is affordable, making it easy to enjoy a comfortable lifestyle.
• Residents love the access to beautiful parks, trails, and year-round outdoor activities.
• The growing downtown scene provides great restaurants, local shops, and cultural events.

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