Executive Creative Director – QSR + CPG Client | $100MM+ Portfolio
Reports to: VP, Brand & Creative
Department: Marketing
Location: Hybrid – San Clemente, CA
OVERVIEW
The Executive Creative Director defines and executes our client’s creative vision across Brand, CPG, and Restaurant business lines—translating brand strategy into cohesive creative systems, scalable toolkits, and high-impact campaigns that show up consistently across physical and digital environments.
The ECD ensures design excellence across packaging, franchise/restaurant assets, innovation launches, content, and seasonal brand activations. This role bridges creative craft with operational rigor—mentoring designers, elevating visual storytelling, and delivering a unified creative POV across paid, owned, earned, and retail channels.
The ideal candidate brings a foundation in lifestyle/food/restaurant/experiential categories and an agency-level creative bar, with the maturity to operate as a key in-house creative partner to Brand Marketing, Restaurant/Franchise, Innovation/CPG, Digital/Lifecycle, and Web teams.
KEY ACCOUNTABILITIES
Creative Vision, Systems & Identity
Campaigns, Content & Channel Execution
Packaging, Innovation & CPG Integration
Environmental, Restaurant & Franchise Creative
Cross-Functional Partnership
Creative Operations, Governance & Standards
Leadership & Team Development
ESSENTIAL QUALIFICATIONS
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