Job Description

1. Plan and execute mobile app growth strategies across paid and organic channels.
2. Perform App Store Optimization (ASO) for Google Play Store and Apple App Store to maximize app visibility and downloads.
3. Conduct keyword research, competitor analysis, and implement effective ASO strategies.
4. Manage and optimize paid user acquisition campaigns (Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, etc.).
5. Run A/B tests on creatives, app screenshots, descriptions, and ad campaigns to improve conversion rates.
6. Monitor key app performance metrics ( CPI, CPA, ROAS, DAU, MAU, Retention, LTV, Churn rate ).
7. Collaborate with content and design teams to create engaging app creatives, ad copies, and promotional assets.
8. Utilize tools like Firebase, Appsflyer, Adjust, Branch, Google Analytics for Firebase, Mixpanel for tracking and attribution.
9. Analyze campaign performance and generate actionable insights to improve ROI.
10. Stay updated with the latest trends in mobile marketing, ASO, app growth, and performance marketing .
11. Drive engagement and retention strategies using push notifications, in-app messages, and remarketing campaigns.

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