Job Description

McKinley is excited to announce several openings on our Florida Sales Team for the role of AssociateSales Lead !

As a Sales Lead, you will be the first point of contact for all new prospective residents—serving as the face of McKinley and setting the tone for their entire experience. You’ll ensure every prospect receives a prompt, professional, and engaging introduction to our communities.

Sales Leads efficiently manage all new leads and applicants within their assigned portfolio—across multiple sites—by confirming tours, driving application completions and move-ins, sharing insights with leadership, and maximizing conversion ratios from lead to move-in.

Position: Associate Sales Lead

Location: In-Person Coconut Palms

Compensation: $60,000-$70,000

Key Duties And Responsibilities

Lead Management & Qualification

• Serve as the initial point of contact for all incoming leads (phone, email, text).
• Match each prospect’s needs, budget, and move-in timeline with the best community and floor plan options.
• Qualify prospects for both immediate and future move-in opportunities using McKinley’s standards.
• Collect and share feedback on lead quality, objections, and competitive offerings to support sales and marketing improvements.
• Provide helpful, transparent, and solution-oriented communication to ensure an exceptional first impression.

Tour Confirmation & Scheduling

• Confirm all scheduled tours and appointments, capturing all relevant details and preferences.
• Provide comprehensive notes and context to on-site leasing teams for a seamless handoff.
• Communicate effectively with site teams to ensure preparedness and gather post-tour feedback for process improvement.

Conversion Driving & Closing

• Manage the lead pipeline proactively and move prospects through each stage of the sales process.
• Maintain consistent and strategic follow-up to keep prospective residents engaged.
• Address objections, drive approved applicants to submit pre-paid rent, and ensure smooth handoffs to on-site teams.
• Identify trends affecting conversion and share insights with the Director of Sales.
• Collaborate with Marketing on lead source performance, campaign results, and optimization opportunities.

Team Collaboration & Communication

• Maintain open communication with Community Managers, Leasing Teams, Directors, and Marketing.
• Share insights on market trends and customer behavior to improve collective results.
• Partner with leadership to refine lead nurturing, follow-up, and qualification strategies.
• Demonstrate McKinley’s core values in every interaction, promoting teamwork and accountability.

CRM Management & Reporting

• Accurately document all interactions and activities within the CRM system.
• Ensure compliance with Fair Housing laws through consistent recordkeeping.
• Use CRM data to track performance and recommend process improvements.
• Maintain data integrity to support transparent reporting and reliable metrics.

Customer Experience

• Deliver a consistent, professional, and engaging experience for every prospect.
• Represent McKinley with warmth, empathy, and confidence, aligned with brand standards.
• Embody McKinley’s core values to create a customer-centered experience that builds trust and lasting relationships.

Success Metrics

• Front Door Goals: Consistently achieve engagement and conversion targets.
• Conversion Ratios: Meet or exceed application and move-in conversion benchmarks.
• Response Time: Maintain prompt, professional responses to all new inquiries.
• CRM Accuracy: Ensure detailed, accurate documentation in compliance with Fair Housing.
• Team Collaboration: Communicate effectively with cross-functional teams to achieve shared goals.
• Close-Out Goals: Meet occupancy objectives for your assigned portfolio and support others as needed to close out vacancies on schedule.

Qualifications

Education & Experience

• Experience in sales, customer service, or leasing coordination, preferably within property management or real estate.
• Proficiency in CRM systems, lead management software, and reporting tools.

Skills & Competencies

• Customer Service Mindset: Delivers outstanding service with every interaction.
• Active Listening: Understands prospect needs and motivations accurately.
• Lead Qualification: Identifies urgency, fit, and readiness using McKinley’s standards.
• Strong Communication: Excellent verbal and written communication skills.
• Product Knowledge: Deep understanding of McKinley communities and competitive advantages.
• Objection Handling: Addresses concerns with professionalism and persuasion.
• Empathy & Relationship Building: Builds trust through authentic, empathetic communication.
• Problem Solving: Uses data-driven insights to propose effective solutions.
• Closing Skills: Guides prospects confidently through decision-making.
• Time Management: Handles high inquiry volume efficiently and with precision.
• Continuous Improvement: Suggests process and strategy enhancements.
• Core Values: Embodies McKinley’s values in every professional interaction.

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